NECK MRI (via Every animated GIF on Wikipedia via @flipper02)
Tonight: Tumblr and POKE are putting on very special IWE party - Gif it Up. Want to get your GIF played live? gifjockey is now open for business and taking your submissions!
For a couple years, registered Airbnb users have been able to star the properties they browse, and save them to a list. But Gebbia’s team wondered whether just a few tweaks here and there could change engagement, so they changed that star to a heart. To their surprise, engagement went up by a whopping 30%. The star, they realized, was a generic web shorthand and a utilitarian symbol that didn’t carry much weight. The heart, by contrast, was aspirational. “It showed us the potential for something bigger.
